Sunday 4 March 2012

Wesch's Anthropology of 'YouTube' questions

Sum up Michael Wesch's main point about the web (or Youtube in particular) in one paragraph.

Michael Wesch believes that the introduction of web 2.0 has allowed people to communicate with one another more easily through videos and in particular through YouTube. The invention of YouTube allows people to upload videos that can then be seen by anyone around the world. You can also comment and “like” these videos which shows you who is watching your video and what people think of it. On YouTube today there is over 9,000 hours which are uploaded.

Write down your understanding of the following terms used by Wesch: "networked individualism", "the invisible audience phenomenon", "context collapse", and "connection without constraint".

Networked individualism- this is the theory that, thanks to the internet we can now communicate with one another no matter how far apart someone is. An example of this is when you talk on a webcam; you can now make a community with people who you don’t know.

The invisible audience phenomenon- this is when a person doesn’t know who is watching their video online and when they are watching it.

Context collapse- this is when you don’t know whether you are being filmed. Due to the improvement of technological convergence most people now have a mobile phone that has a camera and can record.

Connection without constraint- 


On the whole, do you agree with Wesch's ideas? Why?

I totally agree with Weschs idea as now most people rely on the internet as it allows people to communicate with one another in a quicker and easier way. It is also free as people can talk abroad using Skype. This creates greater democracy as it brings people together creating a community. It is easier for people to publish media on the internet on sites such as YouTube, Twitter and Facebook. Having a interest in music I can now stream music on the internet for free and can also tweet music so people can see what I’m listening to.


How might Wesch's ideas be applied to the music industry (at at least, the production of music)?

The creation of YouTube as allowed people to make videos which can then be uploaded. People all over the world can access this video for free enabling them to view the video and write their own comments on whether they thought it was good or bad. This allows new artist to publics and advertise their music for free. As knew artist may not be able to afford recording studios, YouTube has been a key site to find knew singers.  

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