Long Tail Theory

1. What is Chris Anderson’s theory of ‘the long tail’?
The long tail is a description of the way that the internet has transformed economics,commerce and consumption.  our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

3. What is Don Tapscott and Anthony Williams’ theory of Wikinomics?

Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful.According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.
1. Free Creativity (Openness and Sharing) - Making what you like and then broadcasting your creation globally with other users, e.g. YouTube
2. Peering - the free sharing of material on the internet
3. Acting Globally - Web 2.0 makes thinking globally inevitable, the internet makes communication of ideas simple.

Wikinomics is now making things more simple with more choice for example "iTunes" there is no factory with man-made product, it's all in the form of downloads. This is cutting out mass productions and distributions, making is easier for both the company and customer.

4. What are the five big ideas of Wikinomics and how might these ideas be applied to the music industry?

peering- the free sharingof material on the internet its good news for businesses when it cutts distribution cost to almost zero, but bad for those who wat to protect their creative materials protected